Insights in venture client branding and marketing.
Welcome to Insight.
…where we break down the essentials of branding, marketing, and communications, and explore how they come to life in the venture client space. We connect theory with practice, sharing real-world examples, hands-on advice, and clear takeaways for startups, corporates, and everyone in between. Always with a personal touch—and just the right amount of fun.
The name of the game... is the name.
Naming isn't just about standing out—it’s about surviving legal hurdles, fitting your audience, and creating real connection. This article breaks down how venture client units, B2B startups, and ecosystem players can get naming right—and why a good name is the first step toward building a brand that actually sticks.